Adaptive Right-Time Technologies in Customer Relationship Management

Familiarity and application of smart technologies on customer relationship management

Aim: The purpose of the study is to examine familiarity and application of smart technologies {Radio-frequency identification (RFID),  Quick Response code(QR),    Near-Field-Communication Mobile (NFC)} on customer relationship management (CRM). Methodology: An applied study collecting data via Stokić, Stojanović, Bogdanović, Despotović-Zrakić, Radenković questionnaire. Population consisted of 1...

“Adaptive” Learning and “Proactive” Customer Relationship Management

CRM is about introducing the right product to the right customer at the right time through the right channel to satisfy the customer’s evolving demands. Ideally, it should follow the development of each individual customer and develop integrated multi-segment, multi-stage, and multi-channel CRM decisions in order to maximize the total customer lifetime profit. However, most existing CRM practic...

Customer Relationship Management using Adaptive Resonance Theory

CRM is a kind of implemented model for managing a company’s interactions with their customers. CRM involves the customer classification to understand the behavior of the customer. There is a vital role of the data mining techniques for the classification. This paper presents the concept of one of the data mining technique ART for the customer classification for CRM.

KLM’s Customer Relationship Management

Customer relationship management